Shahid Kapoor's much anticipated sport drama, Jersey, has taken a very slow start at the box office. According to early estimates, the movie has collected Rs. 3.60 to 4.00 crores on its opening day.
The first day business has shocked the entire trade. While no one was expecting Jersey to take a good opening, as the general expectation was in the range of Rs. 5.50 to 6.50 crore, but this is a simply disastrous opening.
The first day business of Jersey has also shut down all prospects for the film, and its mostly curtains down on the opening day itself. The film needs some miracle from hereon to even reach a total of Rs. 40 crores in longer run.
The costs are high, and there is an interest burden too on the makers, which unfortunately has made things worse for the team. It is rather sad thing to happen as the team held back on the release for over 2 years just to see such a disastrous start.
It would be interesting to see what Jersey does from hereon, but, in all probabilities, the opening day has ruined all prospects of Jersey.
from Box Office Special Features - Bollywood Hungama https://ift.tt/3H6JUsa
via hungFea1